Rick Vargas
Creative Director
I spent 18 years at Apple shaping the brand’s creative voice from the inside. As the first Creative Director for the Apple Store, I oversaw the in-store marketing, helping make the Apple Store one of the most revered retail stores in history. Over the years, I helped launch some of our most iconic Apple products including iMac, iTunes, iPod, and iPad. I developed marketing campaigns across all our media outlets for both the US and around the world. My last 7 years at Apple I focused on developing films. I created documentary, commercial, keynote and internal films. I retired
from Apple in 2018 and started working for Cisco in Sept of 2018 as a creative director making brand films. In May of 2025 I went to work for the AI company ServiceNow, integrating AI with live action in both our partner and customer films.
