Entrepreneurship Courses

Former CIED Director Sue Carter and Business Design Showcase 2015 3rd-place winner Code Naturally CEO Sukhmeet Singh and employee Alfred Young

UC Santa Cruz offers entrepreneurship courses in the Economics Department and through some colleges. UCSC faculty are developing a graduate minor and a certificate program in innovation and entreneurship.

Rachel Carson College CRSN 151B (Spring 2019, 5 units)

Concepts and principles of developing sustainable designs, enterprises, and businesses, and seeking support for them. How to conceptualize and design projects in applied areas of sustainability studies, devise a business plan, solicit participation from mentors, and prepare funding proposals. How to identify markets and customer bases and to present professionally. Open to all UCSC students.


ECON 10A: Economics of Accounting

Introduction to accounting principles and practice; preparation and analysis of financial statements; study of internal control procedures. Courses 10A and 10B satisfy the Accounting 1A-B requirement at UC Berkeley.

ECON 10B: Economics of Accounting

Managerial accounting emphasizing analysis and control; accounting for corporations; introduction to taxation, budgeting, and equity/debt financing; management decision making. Courses 10A and 10B satisfy the Accounting 1A-B requirement at UC Berkeley. Prerequisite(s): course 10A.

ECON 30: Introduction to Entrepreneurship

Provides an overview of the role and importance of entrepreneurship in the economy and society; a framework for approaching entrepreneurship and innovation; and exposure to the core competencies required of all entrepreneurs. The course incorporates case studies and speakers (often actual entrepreneurs) to provide context for the entrepreneurial topics covered in the course.

ECON 136: Business Strategy

The strategic management process, techniques for analyzing single-business and diversified companies, implementing strategy, organization, business planning, financial strategy, competitive analysis, entrepreneurial skills. Prerequisite(s): courses 10A and either 100A or 100M. Concurrent enrollment in course 136L is not required.

ECON 138: The Economics and Management of Technology and Innovation

Examines the analytics of issues in technology and innovation, including cooperation in research and development (R&D), standardization and compatibility, patents and intellectual property rights, and strategic management, using economic models and firm case studies. Prerequisite(s): course 100A or 100M, or permission of instructor.

ECON 161A: Marketing

The evolution of markets and marketing; market structure; marketing cost and efficiency; public and private regulation; the development of marketing programs including decisions involving products, price, promotional distribution. (Formerly course 161.) Prerequisite(s): course 100A or 100M.

ECON 161B: Marketing Research

Prepares students to conduct market research and use it in solving real management problems. Students work with a company to solve marketing-based problems. Students conduct research, process data, and make a presentation to the company's management. Course work involves marketing, statistics, and communications; material is both qualitative and quantitative. Prerequisite(s): courses 113 and 161A.

Technology Management

TIM 20: Innovation and Entrepreneurship Seminar

Helps students convert their ideas into a viable business. Students must provide their own idea for a new product or company. Local entrepreneurs provide advice and mentoring to each student team. Enrollment limited to 50.

TIM80C: Starting a New Technology Company

Focuses on the creation and management of technology startups and small companies, using case studies and team projects as the basis for learning and applying the course materials.

TIM80L: Entrepreneurial Organization and Leadership

Offered Winter 2018, this 5-unit course studies entrepreneurship from the perspective of organizational behavior and leadership, i.e., the people skills critical for leading and scaling organizations. Topics tightly integrate academic knowledge, industry expertise, and experiential learning through a significant real-world project. Students invited to have lunch and chat with invited guests, the following of whom are confirmed:

  • Andrew Scheuermann, CEO and cofounder at Arch, early team member of StartX
  • Guy Kawasaki, Chief Evangelist at Canva; prior Chief Evangelist of Apple
  • Bill Coughran, Partner at Sequoia; prior SVP at Google
  • Eric Botto, CTO & cofounder at Slice; prior CTO & cofounder at Fibertower
  • JD Schramm, Class of 1978 lecturer in organizational behavior at Stanford GSB
  • Florence Chialtas, VP of people operations at Nerd Wallet, prior partner at Khosla Ventures
  • Jeff Seibert, prior senior director of product at Twitter; prior CEO & cofounder of Crashlytics

TIM 105: Management of Technology I

An in-depth examination of technological, strategic, marketing, and financial methods and analytical tools for the management of technology to enable cost-effective and rapid development of profitable and high quality technologies. Includes case studies and a comprehensive project.

TIM 205: Management of Technology I

Addresses technological, strategic, marketing, financial methods, and analytical tools for management of technology in an integrated manner that enables the cost-effective and rapid development of profitable and high quality technologies. Includes case studies and a comprehensive project. Enrollment restricted to juniors, seniors, and graduate students.

TIM 215: Organizations and Leadership

Addresses organizational and managerial aspects of high-tech enterprises, providing an understanding of various corporate functions. Considers issues of human resources: motivation and rewards, group dynamics, communication, ethics, and leadership. Includes perspectives from behavioral theories and corporate practice/culture. Enrollment restricted to graduate students.

TIM 225: Management of Technology II

High technology enterprises must understand and operate effectively within their technology-business value chains in order to maximize profitability. Course develops and applies methods and tools for the design, optimization, selection, and management of these value chain networks. Prerequisite(s): course 205 or consent of instructor. Enrollment restricted to juniors, seniors, and graduate students.

TIM 243: Social Computing Research: Designn, Algorithms, and Incentives

Offered Winter 2018, this 5-unit course provides an interdisciplinary view of social computing research, i.e., the intersection of computational systems and social interaction. Internet-enabled devices are now ubiquitous in society and have become a powerful medium for connecting people in ways not possible before. This change has resulted in a shift from traditional computing, primarily focused on tools for individuals, to social computing, in which systems and algorithms facilitate human interactions in ways that are shaping social, political, and economic systems around the world. This change is occurring rapidly, making it more critical than ever to integrate unique disciplinary strengths in the design of such systems, especially in addressing complex social issues. This course aims to provide students with a conversant understanding of different research communities and how they can support one another. Students will also carry out a quarter-long research project.

Prerequisites: Comfort in either mathematical proofs or user-centered design and web/app development. Enrollment restricted to graduate students. Undergraduates may enroll with permission from the instructor.