Business Design Showcase

Sue Carter and major CIED sponsor Kamil Hasan (UCSC Foundation trustee) with 1st-place winner Stephanie Webb (Sea + Tech)

The 6th annual Business Design Showcase at the UC Santa Cruz Silicon Valley Campus in Santa Clara on April 18, 2018, rocked! Keynote speaker Doug Erickson inspired the students with his venture into entrepreneurship in the sailboard hardware supply business after receiving his B.A. in literature and Latin at UC Santa Cruz. The guests enjoyed a reception of light bites and wine while perusing the twelve student-led businesses (see a description of the twelve businesses below) and then voting for the people's choice. Prior to the open-forum showcase of businesses and reception, the students pitched their business ideas to the judges (see below), who selected 1st, 2nd, and 3rd places and two honorable mentions.


1st Place, winning $4000
Sea + Tech 
by graduate student Stephanie Webb
See banner photo

2nd Place, winning $3000
by undergraduates Randall Hill, Daniel Lopez, Denzel Mapp, Perla Plascencia, and Jennifer Sowash

Sue Carter, Jennifer Sowash, Randall Hill, Kamil Hasan, Perla Plascencia, Denzel Mapp, and Daniel LopezAbove: Sue Carter (director of CIED), Jennifer Sowash, Randall Hill, Kamil Hasan (UCSC Foundation trustee and vice-chair, major CIED and Business Design Showcase sponsor with his wife, Talat Hasan, and judge at this year’s Showcase), Perla Plascencia, Denzel Mapp, and Daniel Lopez of Frequen-Sees

3rd Place, winning $2000
by undergraduates Vernon Coleman and Kevin Robertson

Sue Carter, Kamil Hasan, Vernon Coleman, and Kevin RobertsonAbove: Sue Carter and Kamil Hasan with Vernon Coleman and Kevin Robertson of Realtime by Novateur, Inc.

People's Choice, winning $1000
by undergraduate Sheryl Ratnam

Sue Carter, Kamil Hasan, and Sheryl Ratnam

Above: Sue Carter and Kamil Hasan with Sheryl Ratnam of Foodzi

Honorable Mention, winning $500
Down Hammock of Sugi Sacks
by undergraduate Andrew Uyesugi

Honorable Mention, winning $500
by undergraduate Sheryl Ratnam

Sue Carter, Kamil Hasan, Sheryl Ratnam, and Andrew Uyesugi

Above: Sue Carter and Kamil Hasan with Sheryl Ratnam of Foodzi and Andrew Uyesugi of Down Hammock by Sugi Sacks

Student-Led Businesses

  • CruzFireAn Internet of Things (IoT) device that detects forest fires with gas, temperature, and humidity sensors and sends this data to a base station via wireless long-range radio
  • Cryptanna: A web and mobile tool that allows users to interact with and personalize a trading bot for cryptocurrency without trading experience
  • Darfin: uses bio-mimicry 3-D printing to create surfboard fins
  • Deep Shirt: machine-learning cloud app that generates personalized T-shirt designs and prints them
  • Down Hammock by Sugi Sacks: revolutionary hammock keeps the user warm without extra weight or by taking up extra space in a backpack
  • Foodzi: online platform that connects at-home cooks with meal purchasers in the local community
  • Frequen-sees: a wearable, head-level device for the blind and visually impaired that detects above-the-waist obstacles
  • Let’s Get Social: a virtual-reality (VR) storytelling platform that helps non-profits evoke empathy, attract donors, and market social causes
  • Realtime by Novateur: social media app that connects college students with groups, events, and other people based on shared interests
  • Santa Cruz Waveworks: a continuous, streaming surf data and condition monitoring hardware and online system for real-time surf’s up
  • Sea + Tech: a mobile platform to bolster alternative seafood markets' ability to compete globally
  • SlugSpace: powered by SmartParkIOT (SPIOT), provides user-friendly parking lot information and tracks future parking availability

Keynote Speaker

Doug EricksonDoug Erickson, B.A. literature and Latin '78, VP of West Coast Sales for Nanigans, cofounder of the UC Santa Cruz hackathon (this year renamed CruzHacks), and founder of the popular Santa Cruz New Tech Meetup, delivers the keynote address to inspire this generation of student entrepreneurs.

Watch Doug’s keynote address on CIED’s YouTube channel.





Andrew BeldinAndrew Beldin
B.A. economics ’09
opportunity hunter, chief dealmaker
Leatherwood Capital





John DeWeesJohn DeWees
B.S. biology ’73
investor, entrepreneur, mentor
CEO and president
WaveTrue Science + Technologies



Kamil HasanKamil Hasan
UCSC Foundation trustee, vice chair
general partner, Granite Hill India Opportunities Fund & Inovus Capital Partners
major sponsor with wife, Talat Hasan, of CIED and the Business Design Showcase

Stephen KingStephen King
M.S. applied economics ’86
member, board of directors, MMBB Financial Services
CEO, Online Legal Marketing



Susan SoltSusan Solt
Arts Division, UC Santa Cruz





David WittenkampDavid Wittenkamp
consulting CFO
Silicon Valley